Willimott House is pleased to announce the launch of its new brand SINCERE PURE FRUIT SMOOTHIE.

We would like to take this opportunity to announce that the company aims to engage in fight against children poverty in Africa. Why and how we intend to embark on this old fight?

We were shocked to learn that despite immense progress made over the years by various NGOs, UN, EU, various governments, more than 400 million African children are still living in extreme poverty. Our main concern encompasses lack of education, clean water, foods etc.

We believe at Willimott House that contributing to this fight is honorable thing to do and therefore together with our SINCERE Smoothie’s consumers worldwide, we could make difference.

The action we envisaged is as follow:

“For each bottle of Sincere Pure Fruit Smoothie sold, €0.01 will be donated to children poverty relief in Africa”

“Pour chaque bouteille de Sincere Pure Fruit Smoothie vendue, €0.01 sera alloué à la lutte pour la réduction de la pauvreté des enfants en Afrique”

Further announcements will be made on how the funds collected are spent and evidence of actions taken every year will be published to demonstrate total transparency to our customers and to prove that we are SINCERE